ADKAR, AI, and the ‘D’ That Demands Our Attention

Change is Personal—So Is AI Adoption

The Prosci ADKAR model—Awareness, Desire, Knowledge, Ability, and Reinforcement—reminds us that transformation happens at an individual level, one person at a time. However, when an organisation approaches change strategically, it creates the conditions for people to move through these stages together. This collective momentum drives meaningful organisational transformation.

Meanwhile, Artificial Intelligence (AI) is reshaping the workplace at an unprecedented pace, raising an important question across industries:

Where Do I Fit in This AI-Driven World?

AI is boundaryless—it does not discriminate. Yet paradoxically, it is pushing us to engage in deeper human connection than ever before. Across job titles, industries, and geographies, people are navigating uncertainty and questioning what AI means for them.

But what if the way we introduce AI in the workplace fosters collaboration rather than isolation? What if we approach AI not as a disruptor but as an enabler—one that enhances productivity, efficiency, and work quality? By creating a culture of growth and learning, we can transform AI from a perceived threat into a tool for innovation and empowerment.

The Imperative of AI Adoption

Is an AI strategy simply important—or is it an imperative?

The answer is clear: It is imperative. Without intentional engagement, organisations risk being left behind. If we do not shift the way people perceive and interact with AI, we may fail to harness its true potential.

The key to unlocking this transformation lies in Desire—the often-overlooked "D" in ADKAR.

When left to chance, Desire defaults to self-preservation, with individuals asking, "What’s in it for me?" But in a psychologically safe work culture—where innovation is a shared effort and growth is embraced—change becomes something people lead, rather than something that happens to them.

Shaping the Future Workforce

This isn’t just about today’s workforce; it’s about preparing future generations. If AI is reshaping the world of work, then education systems, organisational training, and leadership mindsets must be equally strategic in equipping students, employees, and decision-makers. After all, they will be the ones to shape and drive this AI-powered world.

AI advancements won’t slow down, but we can decide how we engage with them. By fostering an AI-ready culture—one that prioritises learning, adaptability, and human-AI collaboration—organisations can ensure that people don’t just react to change but actively shape it.

The Call to Action

So, how can organisations and individuals take ownership of AI adoption?

• Create Awareness – Ensure employees understand AI’s role, its benefits, and how it complements human capabilities.
• Foster Desire – Cultivate a culture where AI is seen as an opportunity for growth rather than a threat.
• Develop Knowledge & Ability – Provide hands-on training and learning opportunities so employees can confidently use AI in their roles.
• Reinforce Change – Continuously support and integrate AI-driven innovations to keep momentum alive.

AI isn’t replacing humans; it’s reshaping how we work. And if we engage with it intentionally, it might just strengthen our human connections in ways we never expected.

Are you ready to lead the AI transformation? Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. to get started.

Written by: Ché Ströhfeldt