Reimagine Banking with Cubic Information Systems & the WORX Platform

In a world where digital transformation defines the success of financial institutions, Cubic Information Systems stands as a trusted partner for innovation and operational excellence. Since 2012, Cubic has been helping banks, insurers, and financial service providers embrace change with confidence — transforming traditional systems into intelligent, connected ecosystems that meet the needs of the modern digital customer.

At the heart of this transformation is WORX, an all-in-one digital platform purpose-built for the Banking, Financial Services, and Insurance (BFSI) sector. Powered by Microsoft Dynamics 365 Customer Engagement, WORX brings together customer interactions, operations, and analytics in one unified, secure, and scalable environment — enabling organizations to accelerate growth while maintaining regulatory compliance and data protection.

A Platform Designed for the Future of Banking

Digital transformation is not just about technology — it’s about reimagining how institutions connect with customers, optimize operations, and unlock new business value. WORX was designed with this philosophy in mind, offering financial organizations a holistic foundation for innovation.

Here’s what sets WORX apart:

1. Modular & Scalable Architecture

WORX allows financial institutions to choose only the modules they need, ensuring flexibility and faster deployment. Whether you’re modernizing customer service or automating financial processes, the modular design ensures the solution grows with your business needs.

2. Seamless Integration

WORX integrates easily with existing core banking systems, CRMs, and third-party applications. This eliminates data silos and ensures a consistent flow of information across departments — from marketing to operations to finance.

3. Secure by Design

Security lies at the foundation of WORX. The platform offers banking-grade protection, complete with compliance and governance tools that meet global regulatory standards. Built on Microsoft’s trusted cloud infrastructure, it ensures every transaction and customer interaction remains private and protected.

4. AI-Powered Insights

Artificial intelligence is revolutionizing the financial landscape, and WORX leverages it fully. From predictive analytics to sentiment analysis and personalized recommendations, the platform empowers teams to make smarter, faster decisions while enhancing customer satisfaction.

5. Deployment Flexibility

Every financial institution operates differently, which is why WORX offers cloud, on-premises, and hybrid deployment options. This ensures you can tailor your digital transformation strategy according to your data policies, infrastructure, and business objectives.

Comprehensive Modules for End-to-End Banking Solutions

The strength of WORX lies in its ability to unify all banking operations through a comprehensive suite of modules. Each module is engineered to streamline processes, improve productivity, and deliver exceptional customer experiences.

CRM & Customer Service

• Centralize customer data for a complete 360° view.
• Manage sales, marketing campaigns, and service requests in one place.
• Enhance loyalty and satisfaction through proactive engagement, complaint and dispute management, surveys, and customer voice analysis.

Advanced Analytics & AI

• Access real-time data for faster insights and decisions.
• Implement predictive modeling to anticipate customer needs.
• Perform sentiment analysis to understand customer emotions.
• Deliver personalized recommendations that drive satisfaction and conversion.

Banking Operations (ERP)

• Automate critical back-office functions such as finance, supply chain, human resources, and asset management.
• Gain full visibility into operational performance through dashboards and advanced reporting tools.

Together, these modules empower banks and financial organizations to operate as agile, data-driven enterprises — enhancing both customer engagement and internal efficiency.

WORX Digital Banking: Impact at a Glance

The implementation of the WORX platform has consistently shown measurable success across global financial institutions. The results speak for themselves:

• 35% improvement in customer acquisition
• 60% boost in conversion rate
• 30% increase in user satisfaction
• 60% enhancement in customer retention rate

These metrics highlight how WORX doesn’t just digitize banking — it redefines it. By connecting people, processes, and technology, the platform delivers a seamless, intelligent banking experience that drives measurable business growth.

Smarter Marketing, Without Compromise

In today’s financial landscape, marketing plays a critical role in customer acquisition and retention. Yet, balancing impactful campaigns with strict compliance and data security requirements is a challenge for most financial institutions.

Cubic Information Systems has addressed this gap through the WORX Marketing Hybrid Platform — a next-generation solution that merges the power of cloud intelligence with the control of on-premises infrastructure.

With the WORX Marketing Hybrid Platform, you can:
Build multi-channel journeys across email, SMS, and web.
Target customers with real-time segmentation and predictive analytics.
Use AI-driven content creation to design personalized journeys.
Stay fully compliant with your organization’s data protection policies.

This means financial institutions can run smarter campaigns that are fully secure, data-driven, and regulation-ready — allowing marketing teams to focus on creativity and customer connection rather than compliance concerns.

The result?
Campaigns that are intelligent, automated, and uncompromisingly secure — driving engagement and loyalty across every digital touchpoint.

Why Choose Cubic Information Systems?

Cubic Information Systems is not just a technology provider — it’s a transformation partner. For over a decade, Cubic has supported over 50 enterprise clients worldwide in reimagining the way they do business. By combining deep BFSI expertise with cutting-edge Microsoft technologies, Cubic helps clients modernize operations, improve agility, and deliver next-level customer experiences.

Whether you’re looking to digitize your core banking processes, unlock real-time insights, or empower your teams with AI-driven tools, Cubic and WORX offer the perfect foundation for sustainable, secure digital growth.

The Future of BFSI Transformation Starts Here

As the financial sector evolves, the pressure to innovate responsibly has never been greater. Customer expectations are rising, compliance frameworks are tightening, and competition is intensifying. The organizations that thrive will be those that can balance speed, intelligence, and security in equal measure.

That’s where WORX excels — by delivering a single, integrated platform that enables smarter decision-making, stronger compliance, and seamless customer experiences.

If you’re ready to reimagine banking and lead your organization into a more connected, intelligent future, Cubic Information Systems and the WORX platform are here to make it happen — empowering financial institutions to innovate confidently, scale sustainably, and stay ahead in a dynamic market.

Get in Touch

Take the first step toward your digital transformation journey today.
Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. to learn how Cubic Information Systems and WORX can transform your financial institution into a truly digital-first enterprise.