Whitepapers - Channel Partner
The 4Sight Channel Partner View — Microsoft Partner Ecosystem 2025
As Microsoft redefines its partner ecosystem through the AI Cloud Partner Program, partners across Africa, the Middle East, and Central & Eastern Europe are navigating both unprecedented opportunity and mounting complexity.
This whitepaper, developed by 4Sight Holdings, captures the real voices of partners across 28 countries — revealing how Microsoft’s transformation is being experienced on the ground. From the shift to Solutions Partner Designations and AI enablement, to regional inequities, pricing challenges, and the realities of multi-country operations, the report provides a candid look at what it means to build, sell, and grow in emerging markets.
Through data-driven insights and partner commentary, the report highlights where opportunity meets friction — from AI adoption and change management, to Business Central growth in SMBs, Azure modernisation, and partner enablement. It also explores how smaller, agile firms are shaping the future of the ecosystem through innovation, IP creation, and customer education.
Resilient. Ambitious. Ready for Growth.
