Earning Microsoft Incentives Made Easy: A Roadmap for Reseller Partners

As a Microsoft reseller partner, you know that incentives are an important part of driving business growth and profitability, in fact, we hear a lot of partners wanting to find ways to maximise their margin on Microsoft 365 licenses. Incentives are only just one of the ways to achieve this, but you need to have a designation! With the recent retirement of the legacy Gold and Silver competencies, you may be wondering how to earn incentives within the Cloud Solution Provider (CSP) program now.

The answer lies in Microsoft's new Solutions Partner Designations program. This program is designed to recognize partners who specialize in specific Microsoft solutions and provide them with incentives for driving customer adoption of those solutions. Solutions Partner designations are aligned to Microsoft solution areas and include incremental benefits—so you can stand out from the competition and increase your customer reach.

Remember, without a Solutions Partner Designation, you are not able to earn incentives. So how can you earn Microsoft incentives with the Solutions Designations program? Here is a roadmap to get you started:

1. Identify the solutions that you want to specialize in

Microsoft offers Solutions Designations for a wide range of solutions, including Azure, Dynamics 365, and Microsoft 365. Choose the solutions that align with your business strategy and expertise.

Solutions Partner designations include:

• Business Applications
• Data & AI (Azure)
• Digital & App Innovation (Azure)
• Infrastructure (Azure)
• Modern Work
• Security

Note: Solutions Partner product benefits for Data & AI, Digital & App Innovation, and Infrastructure (Azure) have a set of benefits which are ‘core’ across the three.

2. Build your technical expertise.

To earn a Solutions Designation, you need to demonstrate your technical proficiency in the solution area. Microsoft offers a range of training and certification programs to help you build your technical skills, including Microsoft Learn and Microsoft Certification. Your experience with your current customer base will also give you a good indication of the kind of Designation you can ramp up for.

3. Build your customer success stories.

Microsoft is looking for partners who can demonstrate their ability to drive customer adoption and success with the solutions they specialize in. Build case studies and customer success stories that showcase the value you provide.

4. Meet the performance requirements. 

To earn incentives with the Solutions Designations program, you need to meet certain performance requirements, such as customer acquisition and usage targets. Make sure you understand these requirements and how you can earn the required minimum of 70 points and plot a path towards achieving them. If you don’t understand how the point system works, our SureStep Ambassadors are available to assist.

5. Engage with Microsoft.

Microsoft provides resources and support for partners who participate in the Solutions Designations program. Engage with the Microsoft Partner Network and the SureStep Ambassadors at This email address is being protected from spambots. You need JavaScript enabled to view it. to learn more about the program and get the support you need to succeed.

By following these steps, you can earn Microsoft incentives through the Solutions Designations program and drive growth for your business. Don't miss out on this opportunity to showcase your expertise and drive customer success with Microsoft solutions.

Contact the SureStep Ambassadors within 4Sight Channel Partner at This email address is being protected from spambots. You need JavaScript enabled to view it. to learn more about how to get started with earning incentives.