If you’re just selling Microsoft licenses, you’re missing out!

As a Microsoft partner, it's easy to fall into the trap of solely selling licenses to customers. After all, licensing is the bread and butter of many technology resellers. However, customers today are looking for more than just software. They want solutions that solve their unique business problems. In this blog post, we'll explore why Microsoft partners should focus on selling solutions, not just licenses, and how this can benefit both the partner and the customer.

1. Customers Want Solutions, Not Just Licenses

Customers today are savvy and know that technology is a means to an end, not an end in itself. They are looking for solutions that address their specific needs and help them achieve their goals. While licensing is certainly an important part of the equation, it's not the only thing that matters. A customer may be willing to pay more for a solution that provides the right features, integrates with their existing systems, and offers support and training.

2. Selling Solutions Leads to Long-Term Relationships

When partners sell solutions instead of just licenses, they can develop long-term relationships with their customers. This is because a solution-focused approach requires a deeper understanding of the customer's business and their unique challenges. Partners who take the time to understand their customers' needs and provide tailored solutions are more likely to become trusted advisors and long-term partners.

3. Solutions Provide More Value Than Licenses Alone

When a partner sells a solution instead of just a license, they are providing more value to the customer. A solution may include additional services such as implementation, training, and support. This not only helps the customer get the most out of their investment but also provides an opportunity for the partner to generate additional revenue.

4. Solution Sales Drive Innovation

Selling solutions requires partners to think creatively and develop new approaches to solving customer problems. This can lead to innovation and the development of new products and services. Partners who focus on selling solutions are more likely to stay ahead of the curve and provide cutting-edge solutions to their customers.

5. Customers Prefer Solution Providers

Finally, customers today are looking for partners who can provide comprehensive solutions. They don't want to work with multiple vendors to get the technology and services they need. By focusing on selling solutions, partners can position themselves as a one-stop-shop for all of their customers' technology needs.

In conclusion, Microsoft partners who focus on selling solutions that address a customer’s business pain points can provide more value to their customers, develop long-term relationships, drive innovation, and position themselves as preferred solution providers. While licensing will always be an important part of the equation, it's important for partners to think beyond licenses and provide comprehensive solutions that meet their customers' needs.

Let us help position you as a value-added Microsoft Partner! Within 4Sight, we have the resources and tools on hand to empower you. Please do not hesitate to reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. and arrange a session with one of our Microsoft SureStep Ambassadors.