Microsoft Intune: How to Sell it to Your Customers

Intune is a great solution for your customers who are looking for a simple, flexible, and affordable way to manage and secure their devices, apps, and data in the cloud. In this blog post, we will share with you some tips and best practices on how to sell Intune to your customers and grow your business. In the last blog of this series, we will investigate the licensing for Intune (the first question most partners ask), so don’t panic just yet, read this article first and learn the below strategies before the blog around the licensing.

Understand your customer's needs

The first step to selling Intune to your customers is to understand their needs and challenges, and how Intune can help them solve them. Some of the common needs and challenges that your customers may have include, keeping up with the latest technology and security trends, and ensuring security and compliance across their devices, apps, and data. Customers are also concerned about reducing the costs and complexity of managing their devices, apps, and data while empowering their employees to work remotely and productively.

Today’s SMBs should be equipped to support different types and ownership of devices, such as Windows, iOS, Android, and macOS, and personal and corporate-owned.

We advise our Microsoft Reseller partner to use the following questions to assess their customer's needs and challenges, and identify the opportunities for Intune:

• How many devices do you have in your organization, and what types and ownership are they?
• How do you currently manage and secure your devices, apps, and data?
• What are the main pain points or gaps that you have with your current solution?
• What are your security and compliance requirements and goals?
• How do you enable your employees to work remotely and productively?
• What are your budget and timeline for implementing a new solution?

Position Intune as a value-added solution

The second step to selling Intune to your customers is to position Intune as a value-added solution that can help them achieve their goals and overcome their challenges. Some of the key value propositions that you can use to position Intune are:

• Intune is a cloud-based service that allows you to manage and secure your devices, apps, and data from anywhere, without the need for on-premises infrastructure or VPN connections.
• Intune works with Windows, iOS, Android, and macOS devices, and supports both personal and corporate-owned scenarios, giving you flexibility and choice.
• Intune integrates with Microsoft 365 and Azure Active Directory, providing you with a unified and seamless experience across your Microsoft solutions.
• Intune offers a simple, flexible, and affordable pricing model, based on the number of users or devices, and the features that you need.
• Intune provides you with guidance, best practices, and resources to help you with the implementation, adoption, and support of Intune, and to assist you with any questions or challenges that you may have.

Close the deal and follow up

Some of the tips and best practices to close the deal and follow up are:

• Use urgency and incentives: Create a sense of urgency and offer incentives to your customers, such as discounts, promotions, or freebies, to motivate them to decide and purchase Intune.
• Use referrals and recommendations: Ask your customers to refer and recommend Intune to their peers and networks, and reward them with incentives, such as commissions, credits, or gifts, to generate more leads and sales.
• Use feedback and reviews: Ask your customers to provide feedback and reviews on Intune, and use them to improve your service and product, and to showcase your credibility and reputation.
• Use support and engagement: Provide your customers with ongoing support and engagement, such as training, updates, newsletters, webinars, and events, to help them with the implementation, adoption, and support of Intune, and to build a long-term relationship with them.

If you are ready to sell Intune to your customers and grow your business, we invite you to contact our team at This email address is being protected from spambots. You need JavaScript enabled to view it.. The SureStep Ambassador team is a group of experts who can provide you with guidance, best practices, and resources on Intune and other Microsoft 365 solutions. They can also help you with the implementation, adoption, and support of Intune, and assist you with any questions or challenges you may have.