Unleashing Sales Potential: Microsoft CoPilot AI Revolutionising Customer Interaction

07 August 2023
The history of AI dates back to the 1950s, when the term "artificial intelligence" was first coined by John McCarthy. Early AI research focused on building programmes that could mimic human intelligence, such as playing chess and solving mathematical problems. However, progress in AI was slow due to the limited computational power and data availability at the time. In the 1960s and 1970s, AI research shifted towards the development of expert systems, which were designed to perform specific tasks such as diagnosing medical conditions. The 1980s and 1990s saw a resurgence of interest in AI, driven by advances in computer hardware and the availability of large amounts of data. This led to the development of neural networks, which are inspired by the structure and function of the human brain.

Generative AI today and in the future

Today, AI is now being used in a wide range of applications, including image and speech recognition, natural language processing, and autonomous vehicles. Dalle-2 and ChatGPT 3, which are more recent breakthroughs, are rapidly opening new doors.

 

 

ChatGPT (Generative Pre-trained Transformer) developed by OpenAI, has already been mass adopted by people and businesses alike. It is designed to understand and generate human-like text based on the given input. While ChatGPT itself is a language model, it can be integrated into various applications and platforms to provide conversational capabilities.

 

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Top Strategic Technology Trends for 2022: Generative AI." Source: Gartner, 18 October 2021

And if we look forward, according to Gartner, here are some predictions for the technology:

  • By 2025, 30% of marketing content will be created by generative AI but human-augmented, up from less than 2% in 2022.
    • More than 50% of advanced virtual assistants (VAs) will be industry-domain-specific, up from less than 25% in 2022.
    • By 2025, AI avatars leveraging text-to-video using generative AI technology will support 70% of digital and marketing communications from less than 2% in 2022.

These may be bold projections but as we start to look at the new capabilities announced by OpenAI, it will quickly become apparent that this new form of AI will have huge implications across many industries.

Limitless Sales potential with Copilot for Dynamics 365

Enter Microsoft, which has also made substantial investments in the development and application of AI technologies. They are currently launching CoPilot built on ChatGPT for Dynamics 365 – intended for limitless sales potential, leveraged to enhance the capabilities of customer service and support solutions. Businesses can enjoy chatbot functionalities that understand natural language queries and provide relevant responses, engaging in conversations with customers and providing answers to frequently asked questions, offering troubleshooting guidance, and even assist in completing transactions. In a recent survey on emerging business trends, nearly 90% of workers expressed their desire to leverage AI to reduce repetitive tasks in their daily routines.

CoPilot can:

  • Improve customer interactions and make personalised recommendations
  • Assist in lead generation through website engagements and qualification
  • Support with quick customer information access from Dynamics 365 CE system
  • Provide guidance and suggestions during the sales process based on customer insights
  • Automate routine tasks, freeing up salespeople’s time to focus on strategic activities instead
  • Trained and refined over time – learning as it goes to improve customer retention

By integrating CoPilot into Microsoft Dynamics 365 CE for sales, organisations can benefit from improved customer interactions and service, streamlined processes, and valuable insights, ultimately leading to increased productivity, higher conversion rates, and improved customer satisfaction.

Partnership

In a rapidly evolving world, embracing the AI revolution and generative AI's capabilities, with the support of the right partners, is crucial for businesses seeking to remain competitive. The advancements in AI, such as CoPilot in Microsoft Dynamics 365, provide a glimpse into the future of work - a future characterized by increased efficiency, personalization, and a renewed focus on what truly matters. By harnessing the power of AI, we can chart a path for a prosperous future, ensuring that our present remains resilient amidst the ongoing challenges. Let's embrace the generative AI revolution and redefine the way we work and interact with technology. The possibilities are limitless.

Amidst this AI revolution, 4Sight has emerged as a trailblazer, at the forefront of working in artificial intelligence. With the development and launch of their cutting-edge 4MIA platform, powered by Bidvest Alice's AI engine, 4Sight has showcased their commitment to embracing AI to drive transformation. As a Microsoft Solutions Partner for business applications, they bring a wealth of expertise to the table, fostering a partnership with a global tech giant that is equally invested in AI technology.

 

To unlock the enormous sales potential using CoPilot in Dynamics 365,

contact 4Sight – This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Shaun May Blog Post Feature Aug2023

 

 

 

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